Privacy Policy

Last updated: July 2025

Chelsea Auto Works Ltd ("we", "us", "our") is registered in England and Wales under company number 16597869, with our registered office at 3rd Floor, 86–90 Paul Street, London, EC2A 4NE. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Information you provide directly

• Full name, email address, and telephone number via our contact and booking forms
• Vehicle details (make, model, registration, mileage) when booking a service or part exchange
• Payment information processed securely through our payment provider — we do not store card details
• Correspondence you send us by email, telephone, or in person

Information collected automatically

• IP address, browser type, and device information when visiting our website
• Pages visited, time on site, and referral source via analytics cookies
• CCTV footage if you visit our premises

2. How We Use Your Information

We use your personal data only for the purposes for which it was collected, including:

• Processing vehicle service bookings and purchase enquiries
• Communicating with you about your enquiry, vehicle, or appointment
• Sending service reminders and MOT renewal notices (where you have consented)
• Complying with legal and regulatory obligations
• Improving our website and understanding how customers use our services
• Fraud prevention and security purposes

3. Legal Basis for Processing

We process your data on the following legal bases under UK GDPR:

• Contract performance — to fulfil a service booking or vehicle purchase agreement
• Legitimate interests — to improve our services and communicate relevant information
• Legal obligation — to comply with financial, tax, and automotive regulations
• Consent — for marketing communications, which you may withdraw at any time

4. Data Sharing

We do not sell your personal data. We may share it with:

• Vehicle history and DVLA data services for legitimate purchase or trade purposes
• Payment processors and financial service providers
• IT and website service providers acting as data processors on our behalf
• Law enforcement or regulatory authorities where legally required

All third-party processors are bound by data processing agreements and required to protect your data to the same standard we apply.

5. Data Retention

We retain personal data only for as long as necessary. Typical retention periods are:

• Customer service and purchase records: 7 years (HMRC requirement)
• Marketing preferences: until you withdraw consent
• Enquiry and contact records: 2 years from last interaction
• CCTV footage: 30 days unless required for a legal matter

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request erasure of your data ("right to be forgotten")
• Restrict or object to certain types of processing
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent for marketing at any time

To exercise any of these rights, please contact us at chelseaautoworks@gmail.com. We will respond within 30 days.

7. Cookies

Our website uses essential cookies to function correctly, and optional analytics cookies to understand visitor behaviour. You may control cookie preferences via your browser settings. A full cookie policy is available on request.

8. Complaints

If you are dissatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Changes to This Policy

We may update this policy from time to time. The latest version will always be published on this page with the date of last revision. Continued use of our services constitutes acceptance of any changes.